(Photo credit: PR via Guardian UK)
Remember the great scene from Minority Report when Tom Cruise is walking through a building and all the advertising is uniquely customized for him? ("John Anderson, you could use a Guinness right about now!") While it seemed unreal at the time, the technology may be coming to billboards near you...not quite yet, but it is in the stages of development! A company in Tokyo has developed the technology that uses facial recognition software to register gender and age, then pulls and displays ads meant for you and also records how long the ad captures your attention. Check it on cnn.com:
Ads that Watch You
A definite way to capture your target market! I can't wait to see this technology sprout up around town! (Oh, and so you can sleep at night, the technology does not capture and store your image...yet!)
No comments:
Post a Comment